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Pecha Kucha Singapore
Ideas. Presentations. Inspirations. Motivations. Actions Singapore may be small in area but people living in it are empowered with big ideas and are not afraid to take the little steps toward their...
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Things To Remember Before Creating an Ad [INFOGRAPHIC]
Before creating any form of advertisement, you need to remember some essential details in order to make it an effective one. In an infographic by Yume, it shows some of the most details one must...
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Indonesia Will Propel the Digital Ad Spending Growth in APAC Region
Digital Ad Spending in APAC Region to Increase by 2016 Asia Pacific ad expenditure has already reached $23.3 billion last year according to eMarketer’s forecast for digital ad spending. Emerging...
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5 Trivia About Advertising Agencies in Asia
Trivia About Top Agencies and Brands in Asia 1. Dentsu Group has the highest revenue of $3,758M in 2011 (Source: Agency Family Tree) 2. Dentsu Inc Tokyo is the most awarded agency in 2010 (Source: Top...
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Review of Top Agencies in Asia: Ogilvy, Leo Burnett, Edelman [INFOGRAPHIC]
Who are the top advertising agencies in Asia Pacific (particularly Singapore)? The answer could vary depending on who you’re going to ask and depends whether you’re looking at the company size, revenue...
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How Does Social Media Affect Purchase Decisions?
Social Media and e-Commerce: Do People Turn to Social Media Before Buying? When you’re looking to purchase a new gadget, new home, new car or even new books, where do you usually turn to for advice or...
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The WHY in Digital Marketing – Resources, Reports, Seminars, Events
Digital and Social Marketing – Trends, Thought Leaders, Key Reports, Events and Resources Having worked in digital marketing and social media campaigns in the Asia Pacific (strategies for Philippines,...
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How Marketers Are Spending Their Budgets in 2013 [INFOGRAPHIC]
71% of Marketing Budget Goes to Digital Marketing The Marketing Budgets 2013 report by Econsultancy and Responsys based on a survey of 800 marketers, the results reflect a more stable economic...
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What’s Your Ideal Man? Guide in Creating Your Customer Personas
How Identifying and Understanding Your Buyer Personas Help You Target Better There are only 3 constant things in life – debts, taxes and getting asked with the question “What is your ideal guy?” (Of...
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Mean Stinks: Secret’s Photo-Sharing Mobile Campaign Against Bullying
Secret Campaign Against Bullying: Mean Stinks I have a confession. I was a victim of bullying when I was in grade school. There were times when I would think about not going to school because I knew...
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